Damien Gonot

Personal Blog

Résumé
Current location: Montréal, QC, Canada
Current role: Software Engineer at Wealthsimple
Summary
I'm a software developer specializing in automating marketing strategies and reporting.
Experience
Mar. 2021
Now
Software Engineer - Growth, Wealthsimple - Financial services (Remote, Canada)
  • Working on an internal Ruby on Rails service to scale creatives throughput and advertising spend.
Jul. 2020
Now
Marketing Consultant, Damien Gonot - Sole proprietorship (Montreal, QC)
  • Helped a Y Combinator company scale their Google Ads by leveraging Google Ads Scripts.
  • Other projects around data reporting, automated Facebook Ads campaigns creation...
Feb. 2017
Sept. 2020
User Acquisition Manager, Hopper - Flights & hotels booking app (Montreal, QC)
  • Created the Hopper Ads Engine, a collection of Python scripts automatically generating, optimizing and reporting Hopper’s user acquisition strategy.
  • Integrated our internal inventory of flights & hotels prices with the ad platforms’ API (Facebook, Snap, Twitter, TikTok…) to generate thousands of daily refreshed creatives.
  • Optimized our overall acquisition campaigns to continuously reach our target payback period and LTV/CAC target ratio.
  • Reported spend & performance by automatically pulling reports from ad platforms and our Mobile Measurement Platform (AppsFlyer) to BigQuery and Google Spreadsheets.
  • Other projects around email marketing, notifications, text-to-speech for video creatives...
Sept. 2016
Feb. 2017
Campaigns Manager, Konversion - SEM/SEO agency now part of Accenture (Montreal, QC)
  • Managed the digital marketing strategy of multiple clients (insurance, real estate, retail…), including one of the largest Google Ads account in Canada in terms of budget, with a total annual budget of over $15M across accounts.
May 2015
Sept. 2016
Customer Acquisition Associate, Busbud - Intercity bus tickets website (Montreal, QC)
  • Managed Google Ads and Bing Ads accounts: 8 languages, 1,000,000+ keywords, 50,000,000+ yearly impressions, 3,500,000+ annual clicks with a positive direct ROAS (last click).
  • Switched our Google Ads scripts setup to a Google Ads API (with a Python wrapper) setup to have more control on the campaign creation and updates. Built an in-house remarketing setup to replace Criteo.
  • On-page SEO, SEO content, interlinking, use of a crawler & log analysis tool (ELK stack).
  • Created the Dollar Bus Club (alerts on $1 bus tickets on Twitter and by emails) and Busvsplane.com (Bus vs Plane comparison website, including Uber pricings to/from bus station/airport) as side-projects.
Education
2014
2015
College of Commerce, Exchange Student
National Chengchi University (Taipei, Taiwan)
2013
2014
John Molson School of Business, Visiting Student
Concordia University (Montreal, Quebec)
2011
2015
International BBA (Bachelor in Business Administration), Full-time Student
Kedge Business School (Marseille, France)
Skills & Interests
  • Google Ads (including Google Ads Scripts & Google Ads API), Facebook Ads (including Facebook Marketing API), Twitter Ads, Snap Ads, Apple Search Ads, TikTok Ads
  • Python, Ruby, Node.js, PostgreSQL, Redis
  • Interests in Functional Programming: Elixir, Clojure, Racket
  • Data Science: Pandas & NumPy libraries for Python, Julia, R
  • Tools: OS X, Linux, Emacs, Zsh + Tmux + (Neo)Vim, LaTeX
  • Last trip: Hong Kong & Seoul (Summer 2019)
Languages
  • French (native)
  • English (bilingual)
  • Mandarin Chinese (beginner)
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