Damien Gonot

Personal Blog

Current location: Montréal, QC, Canada
Current role: Software Engineer at Wealthsimple
I'm a software developer specializing in automating marketing strategies and reporting.
Mar. 2021
Software Engineer - Growth, Wealthsimple - Financial services (Remote, Canada)
  • Working on an internal Ruby on Rails service to scale creatives throughput and advertising spend.
Jul. 2020
Marketing Consultant, Damien Gonot - Sole proprietorship (Montreal, QC)
  • Helped a Y Combinator company scale their Google Ads by leveraging Google Ads Scripts.
  • Other projects around data reporting, automated Facebook Ads campaigns creation...
Feb. 2017
Sept. 2020
User Acquisition Manager, Hopper - Flights & hotels booking app (Montreal, QC)
  • Created the Hopper Ads Engine, a collection of Python scripts automatically generating, optimizing and reporting Hopper’s user acquisition strategy.
  • Integrated our internal inventory of flights & hotels prices with the ad platforms’ API (Facebook, Snap, Twitter, TikTok…) to generate thousands of daily refreshed creatives.
  • Optimized our overall acquisition campaigns to continuously reach our target payback period and LTV/CAC target ratio.
  • Reported spend & performance by automatically pulling reports from ad platforms and our Mobile Measurement Platform (AppsFlyer) to BigQuery and Google Spreadsheets.
  • Other projects around email marketing, notifications, text-to-speech for video creatives...
Sept. 2016
Feb. 2017
Campaigns Manager, Konversion - SEM/SEO agency now part of Accenture (Montreal, QC)
  • Managed the digital marketing strategy of multiple clients (insurance, real estate, retail…), including one of the largest Google Ads account in Canada in terms of budget, with a total annual budget of over $15M across accounts.
May 2015
Sept. 2016
Customer Acquisition Associate, Busbud - Intercity bus tickets website (Montreal, QC)
  • Managed Google Ads and Bing Ads accounts: 8 languages, 1,000,000+ keywords, 50,000,000+ yearly impressions, 3,500,000+ annual clicks with a positive direct ROAS (last click).
  • Switched our Google Ads scripts setup to a Google Ads API (with a Python wrapper) setup to have more control on the campaign creation and updates. Built an in-house remarketing setup to replace Criteo.
  • On-page SEO, SEO content, interlinking, use of a crawler & log analysis tool (ELK stack).
  • Created the Dollar Bus Club (alerts on $1 bus tickets on Twitter and by emails) and Busvsplane.com (Bus vs Plane comparison website, including Uber pricings to/from bus station/airport) as side-projects.
College of Commerce, Exchange Student
National Chengchi University (Taipei, Taiwan)
John Molson School of Business, Visiting Student
Concordia University (Montreal, Quebec)
International BBA (Bachelor in Business Administration), Full-time Student
Kedge Business School (Marseille, France)
Skills & Interests
  • Google Ads (including Google Ads Scripts & Google Ads API), Facebook Ads (including Facebook Marketing API), Twitter Ads, Snap Ads, Apple Search Ads, TikTok Ads
  • Python, Ruby, Node.js, PostgreSQL, Redis
  • Interests in Functional Programming: Elixir, Clojure, Racket
  • Data Science: Pandas & NumPy libraries for Python, Julia, R
  • Tools: OS X, Linux, Emacs, Zsh + Tmux + (Neo)Vim, LaTeX
  • Last trip: Hong Kong & Seoul (Summer 2019)
  • French (native)
  • English (bilingual)
  • Mandarin Chinese (beginner)